LG sound bars face the challenge of being an important accessory category to a pillar of the electronics business.
In creating a discovery page for the sound bar category, my content strategy aimed to address two customer quandaries:
- Why do I need a sound bar?
- Why should my sound bar be an LG?
In this way, I structured my content strategy with SEO in mind, so that top-of-funnel customers may be able to find this page while exploring a sound bar purchase and so that in-funnel LG.com shoppers could explore the LG perspective on sound’s role in elevating your entertainment.
This involved consideration of the decision-making hierarchy, and ensuring that the copywriters frame the nuanced product feature in a benefit-forward, accessible tone and manner.
Project Impact