LG TV Catalog - Charlotte Hammond

A screenshot of the LG OLED evo TV ad with various screen sizes and the text "The gold standard of TV."

The HE business division wanted to create education on the TV portfolio for BestBuy and the online storefront (LG.com). I provided the content flow for each explainer video and provided script oversight.

Project Impact

Increased PDP time spend
Meaningfully decreased bounce rates
Featured at select BestBuy locations in 2024