I see myself as a writer with a strategist’s toolkit.
After spending many years as a copywriter with both brand and direct response experience, I recently pivoted to brand and communications strategy. My specialties include content strategy and competitive brand analysis.
Strategist. Writer. Creative.
Featured Projects
In my current role as Senior Content Strategist with HSAD, I work on brand positioning and strategy for on-page experiences to explain a new product or help a customer navigate their shopping journey within a category.
Below are some of my recent favorite projects.
Fiction
Reading and writing fiction are my twin passions. In my twenties and early thirties, I focused on short fiction and published stories online and in print. My work focuses on realist, female-centered stories that touch on family, grief, memory, aging and belonging.
As of this writing I am at work on a full-length manuscript that is something a little different in a genre I’ve recently come to love: Contemporary romance. I intend to get my book out into the world somehow—through traditional or self publishing. Stay tuned!